Service
Content development, SEO content, B2B website content
The Brief
Developing new web content to relaunch a range of business solutions specifically tailored to the care industry, highlighting key benefits and outcomes.
Health Metrics: eCase business solutions platform
Using accessible and jargon-free language, I created new website copy to relaunch the eCase Platform offering. By highlighting features such as efficiency, interoperability and realtime access, the new website successfully balanced important technical detail with warmth and care, reflecting the brand values at every stage.
Example copy: Residential Aged Care Software
Residential Aged Care
A single residential care platform to enable the delivery of sustainable, person-centred care