Client
Service
Website content, content creation, print
The Brief
On-pack and online product copy required to support the new consumer-facing organic pantry range, now available in store.
Murray River Organics
Engaging product descriptions developed for the new MRO retail range. The product copy added character, personality and punch to a wide range of organic pantry goods newly available for retail purchase.
The copy: Pantry Essentials
100% Organic Australian Sultanas 325g
All natural | grown on our own farms.
Our very own MRO Australian grown organic sultanas are simply bursting with juicy flavours and nutritional value. These pint-sized contenders deliver well beyond their size in health benefits. The humble sultana is also incredibly versatile in the kitchen. Savoury or sweet, there is no dish where the sultana is not a welcome guest.
100% Organic Apricots 350g
All natural | ethically sourced.
Harvested in the fertile valleys of Eastern Turkey, our irresistibly nutritious sun-dried organic apricots are completely free from artificial ingredients and contain no sulphites. That’s why they are dark in colour, just as they should be. Plump, juicy and full of flavour our organic apricots are the perfect healthy snack alternative for hungry kids and adults alike.
100% Organic Australian Sun Muscat Raisins 325g
No sulphites | Australian.
The little known ‘Sun Muscat Raisin’ hails from a contemporary grape variety and is unique to Australia. Organically produced with no extra nasties, the grape combines a sweet floral aroma with the refreshing and distinctive Muscat taste. Nibble on them alone as a healthy snack, or combine into your favourite dish.
100% Organic Chia Seeds 385g
All natural | ethically sourced.
Ethically produced, our chia seeds are literally jam-packed with nutritional goodness and are a good source of fibre. A handy pantry accessory to liven up any meal, chia seeds can be used crunchy or soft, toasted or fresh. They are perfect for boosting you bakes and smoothies, creating chia bowls, blending with yoghurt or just adding a little crunch to salads.
100% Organic Green Lentils 425g
All natural | ethically sourced.
A tasty alternative to protein and excellent source of dietary fibre, our Organic Green Lentils have no artificial nasties to worry about. Perfect in curries, stews and salads, they are easy to cook, nutritionally sound and always deliver the tastiest results.
100% Organic Psyllium Husks 225g
All natural | ethically sourced.
Our organically grown psyllium husks are preservative free and easy to incorporate into your diet. Add to you stews and curries or easily combine with yoghurt, smoothies and cereals. The best thing about our Murray River Organics pantry range is you get to store all your favourite pantry essentials in our air-tight resealable, refillable, recyclable canister.
100% Organic Pumpkin Kernels 350g
All natural | ethically sourced.
Whether you call them pumpkin seeds, kernels or pepitas these make the perfect healthy snack. Pep up your kitchen craft with our crunchy and nutritious Organic Pumpkin Kernels, organically produced and ethically sourced. With a good source of protein, these healthy nut alternatives can be eaten raw or toasted to release even more delicious flavour.
100% Organic Raw Almonds 300g
All natural | ethically sourced.
Load up on antioxidants and nutrients with these deliciously crunchy organic almonds. Go nuts over the delicious taste packaged in a resealable, refillable and recyclable canister. Ethically sourced, our raw almonds pack an impressive nutritional punch and are great for your health, hair and skin. Toast them to ‘activate’ the goodness and release even more flavour, or simply sprinkle them naked over salads and desserts.
