Client
Service
Email marketing, blog, website content
The Brief
New product launch targeting customers working from home during the COVID-19 pandemic.
Fox Wardrobes: Stand-Up Desk
Using friendly and conversational language, we used short form and long form copy to highlight the features and benefits of the newly launched Stand-Up Desk. Locally made, quickly assembled and easily transportable, customers were alerted via a personalised newsletter, new website copy and a blog.
The copy: Stand-Up Desk by Fox
- Multi-purpose ergonomic Stand-Up desk that provides 2-in-1 standing and sit-down functionality
- Simple assemble with no tools in less than a few minutes
- Stylish design with 3 fully adjustable shelves and 1 fixed shelf
- Can be easily packed away to maximise your space
- Made in Australia from locally and responsibly-sourced materials in Northern Beaches of Sydney
- Available in 4 colour options
Working from home and have limited space? Need a workspace which is easy to pack away and takes up minimal room? Do you want to swap between sitting and standing easily?
In response to increasingly high demand for flexible workspace options, Fox is excited to welcome a new product into the expanding Den.
Stand-Up by Fox is an innovative multi-purpose 2-in-1 adjustable desk, specifically created to meet your ergonomic needs. This clever design is the perfect home-office solution that creates flexible space when you need it – and simply packs flat away when you don’t.
- Ergonomic benefits: Select your preferred work position and change it up as required by simply adjusting the shelf heights. Alternate between the standing and sitting options and enjoy reduced back pain as well as improved posture.
- Flexible height: The innovative Fox design means that Stand-Up is suitable for all family members including children. From morning stand-up meetings to family zoom calls and everything in between, Stand-Up meets the needs of the entire household.
- Contemporary design: With a sleek, professional design, Stand-Up provides the ideal work companion – there when you need it, and discreetly packed away when not.
- No tools required: Easy to assemble and pack away – it only takes a few minutes!
- Creating space: Stand-Up will transform your work area by providing ample shelving for screens, devices, laptops and speakers. It’s compact size is easy to pack-away when not in use.
- Quality product: Stand-Up is made from the highest grade Australian plywood. For our Natural Clear Varnished desk we use water-based lacquer – which means no chemicals or nasties are added to the mix.
- Australian-made: Locally manufactured in our Northern Beaches factory from 96% solar energy, Stand-Up is produced using the highest quality locally-sourced materials. All product waste can be fully recycled as part of our commitment to protecting the environment.
- Colour range: Raw Natural, Natural Birch Clear Varnish, White laminate, or Black Laminate.
You can support our local business by ordering online. Every product is made to order and will be delivered within 2 weeks from payment.
Sizing: 1560mm high x 760mm wide x 700mm deep
$5 from every sale is donated to Community Co-op Northern Beaches who are supporting the Northern Beaches homeless and disadvantaged communities by providing food and additional support options during the COVID-19 pandemic.
